When a business first opens, most owners recognize that marketing is necessary to establish clients and build awareness. However, once the business begins to generate traffic, it can be very easy to slow down the marketing efforts and simply focus on the work at hand. For skin care professionals, ongoing marketing is important for business success. While current clients are certainly important to focus on, these clients may move or choose to see other professionals. Implementing a method that brings in new clients and allows you to have a steady patient flow is necessary for business growth and profit.
Treating patients well and showing you truly care results in a type of marketing strategy called word-of-mouth. Word-of-mouth occurs when a happy patient tells their friends and other people of your business and how much they like it. This brings new clients to your business without having to spend money on print or radio ads. This form of marketing is one of the easiest to conceptualize, but isn’t always easy to implement. While you’re waiting for your business to make a name for itself, it is necessary to market your business in other ways. But who has time for that?
Knowing how difficult and time-consuming it can be to market a business, Theraderm provides its partner clinics with various complimentary marketing services. These services include social media assets, newsletter content, podcasts and other print materials. Theraderm also helps sponsor “Evenings of Beauty” which bring potential local customers to your business for a soft-sale approach. Theraderm offers its partner clinics these services because both businesses benefit from good marketing. These marketing efforts help the clinics reach more people, bringing in new clients who will buy more products.
Theraderm started providing these marketing services for professionals and doctors because we understand that medical school doesn’t teach you how to market your business. Theraderm is always actively looking for new and better ways to provide materials and marketing help to partner clinics. When both the practice and supplier of the products benefit from the other, it is a win-win situation, which then benefits the patient because they receive better services and care.
For more information on the marketing services Theraderm provides, please contact our office.