Dr. Beckman and members of the Theraderm team used a Twitter party to talk about skin care and Theraderm products. Current Theraderm users, new fans and people who were simply interested in learning about skin discussed issues such as caring for skin in the winter, how to make time for skin care routines and how having beautiful skin can increase confidence.
During the hour-long Twitter party, the party hashtag, #theraderm, was used more than 4,300 times. This high usage and the number of engaged participants led to the party hashtag trending number one in the United States.
Being able to talk about issues that are important to everyone and engaging with Theraderm users was a major benefit to the Twitter party. Trending in the United States was a very exciting time and we are so happy that we got to educate people on skin care and spread the word about Theraderm products. Thank you to everyone who participated in our Twitter party; we can’t wait to talk to all of you again!